FQL™ Prioritization

Let’s talk about better lead prioritization.

FQL™ scores give every workable lead a simple A, B, or C based on how likely that household is to afford your community.

The scores are tied to actual move-in rates, giving sales and marketing another signal for deciding where to focus their time, attention and budget.

Talk with Tripp

Tripp works in senior living affordability and sales enablement every day. Expect a working conversation, not a pitch: where FQL scores slot into the workflow your team already runs, and what that changes on the first call of the day.

Pick a time to talk with an FQL™ Expert.

Meet FQL™

Prioritization as easy as A, B, C.

No need to overcomplicate it.

A
Most likely to afford your community
Work these first.
B
Likely affordable, just behind Score A
Work these actively.
C
Less likely to afford your community
Work these last.

The power isn’t just in making leads easier to prioritize. The scores are tied to actual move-in rates. That’s what gives sales and marketing a practical reason to decide where effort goes first.

Move-in performance by score

Work A, then B, and then C.

Life Plan

Indexed to Score C

384%
vs C
259%
vs C
Baseline
ABC

Per lead worked.

Rental

Indexed to Score C

541%
vs C
344%
vs C
Baseline
ABC

Per lead worked, across our rental book.

Rental separates more sharply. Both models hold the same order, so the score tells your team who to call first, not just who to call. Every score is worth working.

For Sales

Add the financial signal.

Already using a lead score based on engagement or intent? Perfect.

Those signals help you understand who’s engaging. FQL adds the financial signal.

Together, they give your sales team a better picture of where to focus without asking them to abandon the scoring or workflows they already use.

For Marketing

See the quality behind the lead.

Lead volume and Cost/Lead only tell you so much.

FQL gives marketing another way to understand what’s coming from each source, campaign and channel.

Which marketing is producing Score A leads? Score B? Score C?

Now lead quality becomes something sales and marketing can talk about together.

Let’s Talk

Your leads. Your process. Your priorities.

Talk with Tripp about how your team prioritizes leads today, the engagement or intent signals you already use, where financial qualification could add another layer, and how marketing evaluates lead quality.

If there’s a good next step, we’ll figure that out together.

Talk with Tripp

Want To Go Deeper?

See FQL in your own data.

Free FQL Retro

Look back at recent leads and see how FQL scores line up with actual outcomes.

Free Pre-CAP

Start with the leads already in your CRM and understand the health and reachability of the data you’re working with.

You don’t need to choose an offer before we talk.

Talk with Tripp

FQL is a trademark of SenioROI.