FQL™ Prioritization
Let’s talk about better lead prioritization.
FQL™ scores give every workable lead a simple A, B, or C based on how likely that prospect is to afford your community.
The scores are tied to actual move-in rates, giving sales and marketing another signal for deciding where to focus their time, attention and budget.
You’ll talk with someone who works in senior living affordability and sales enablement every day. Expect a working conversation, not a pitch: where FQL scores slot into the workflow your team already runs, and what that changes on the first call of the day.
Pick a time to talk with an FQL™ Expert.
Meet FQL™
Prioritization as easy as A, B, C.
No need to overcomplicate it.
A Most likely to afford your community Work these first. | B Likely affordable, just behind Score A Work these actively. | C Less likely to afford your community Work these last. |
The power isn’t just in making leads easier to prioritize. The scores are tied to actual move-in rates. That’s what gives sales and marketing a practical reason to decide where effort goes first.
Move-in performance by score
Work A, then B, and then C.
Life Plan Indexed to Score C
Per lead worked. | Rental Indexed to Score C
Per lead worked, across our rental book. |
Rental separates more sharply. Both models hold the same order, so the score tells your team who to call first, not just who to call. Every score is worth working.
For Sales Add the financial signal.Already using a lead score based on engagement or intent? Perfect. Those signals help you understand who’s engaging. FQL adds the financial signal. Together, they give your sales team a better picture of where to focus without asking them to abandon the scoring or workflows they already use. | For Marketing See the quality behind the lead.Lead volume and Cost/Lead only tell you so much. FQL scores every source, campaign and channel on the quality of what it actually delivers. Cost per A, not cost per lead. Your cheapest source and your best source are rarely the same one. Judge a new source in weeks, not quarters. Move-ins take months to show up. Score mix shows up right away. Build better audiences. Mail and retarget against A’s. Pull C’s out of your most expensive channels. Now lead quality becomes something sales and marketing can talk about together. |
How it shows up
Scores delivered in the CRM, where sales already works
FQL scores are delivered through VALIDIFY. The A, B or C sits on the lead record your team already opens, and refreshes overnight as new leads come in. Nobody learns a new system, and the lead score you use today stays exactly where it is.
On the screens they already useThe score appears on the lead record in your CRM. No new tab, no separate report, no change to how your team works a lead. |
Most of your file, scoredWe match and score more than 70% of leads for most operators. The free Pre-CAP tells you your own number before you commit to anything. |
What we need from youA connection to your CRM, or a lead export. Nothing from your sales team’s day. |
Let’s Talk
Your leads. Your process. Your priorities.
Let’s talk about how your team prioritizes leads today, the engagement or intent signals you already use, where financial qualification could add another layer, and how marketing evaluates lead quality.
If there’s a good next step, we’ll figure that out together.
Want To Go Deeper?
Apply to your own lead data.
Free FQL RetroLook back at recent leads and see how FQL scores line up with actual outcomes. |
Free Pre-CAPStart with the leads already in your CRM and understand the health and reachability of the data you’re working with. |
You don’t need to choose an offer before we talk.
FQL is a trademark of SenioROI.