Senior living's new scoreboard
Easy as A, B, C.
FQL™ scores give every workable lead a simple A, B or C, based on how likely that household is to afford your community. The scores are tied to actual move-in rates, so sales and marketing get one signal they can both plan around.
Free FQL Retro. Results in days, nothing to sign.
You'll talk with someone who works in senior living affordability every day. Expect a working conversation, not a pitch.
Learn More & Get Your Free FQL Retro
LUNCH & LEARN
TUE OCT 13 · 1:00 PM ET
What the FQL? 20 minutes, and lunch is on us.
A live look at the FQL™ score on a real record, what it measures, and where the data stops. 1:00 PM ET, 20 minutes, no filler. Register and we'll send your Uber Eats voucher.
Save my Lunch & Learn seatFQL™ = Financially Qualified Lead. All workable leads get an FQL™ score of A, B or C, based on how likely they are to afford your community. Work them in that order. It is the number sales and marketing can both plan around.
How the score works All workable leads, scored and ranked.The FQL™ score rates each prospect on net worth, household income, home value, home equity, investable assets, and homeowner status. All workable leads get an FQL™ score. A, B, and C set the order you work them in. Life Plan and rental communities are scored on two different models. An entrance fee comes out of assets. A monthly rate comes out of income. Those are two different financial questions, so we run two different models and hand you the same clean A, B or C either way. |
Three scores, A, B and C. No plus or minus steps, and no D or F. Leads we cannot match do not get a score. You can see your score mix by lead, by community, or across your whole portfolio. |
FQL is a trademark of SenioROI.
Move-in performance by score
Start with Score A.
All workable leads get an FQL™ score, ranked by how likely each household is to afford your community, so work them in that order. Here's how much more often each score actually moved in, measured against C.
Life Plan Indexed to Score C
Per lead worked. | Rental Indexed to Score C
Per lead worked, across our rental book. |
The scores hold their order in both business models. A outperforms B, and B outperforms C, in Life Plan and in rental alike, so the score tells your team who to call first, not just who to call.
For your team, that's the difference between calling the right number and the wrong one. In Life Plan, an A lead moves in about four times as often as a C. In rental, about five times as often.
Rental separates more sharply. Life Plan's spread is narrower but runs across a much longer sales cycle, where knowing where to spend a year of nurture is worth more.
See it on your own data
Your free FQL Retro, and what happens next.
We score three months of the leads already in your CRM, at no cost, so you can see what your team has been working. About three days from yes to scored records.
What you get Free. No obligation.Turnaround about three days once we have the two items. Three full calendar months of your leads plus the current month, pulled from your CRM. Your own history, not a sample. | What we need from you Two items, about 15 minutes.Both are one-time. Nobody has to pull a report, build an export or clean anything up first. A signed PAF (Processing Acknowledgement Form). The USPS-required authorization that lets us cleanse your data. We send it, it takes about five minutes, and one corporate contact can cover all of your communities. |
Step one Say yes. We send the PAF and the CRM authorization to one contact. | Step two We run it. About three days from signatures to scored records. | Step three We review together. You decide whether to keep it running. |
The Retro covers three months. Want to go further back? The Pre-CAP look at your full database is free too, with deceased records, undeliverable addresses and movers flagged. Ask for it when we talk.
Powered by VALIDIFY
It works where your team already works.
The FQL™ score comes from VALIDIFY, our lead intelligence solution for senior living. It works inside the CRM your team already uses, puts a score on every workable lead, and refreshes overnight.
Complete lead records Validated mailing address and appended household data on every workable lead we match, not just a score. | Inside your CRM Live in WelcomeHome, Aline and HubSpot. Salesforce coming soon. | Refreshed nightly New leads are scored overnight, no lift from your team. | Unlimited users Sales, marketing and leadership all see the same score. |
73% average match rate on workable records.
See the full product →Why VALIDIFY
Built for senior living. Only senior living.
40M+ Household records on prospects and adult children, refreshed regularly. | 88 NPS Customer satisfaction score. Communities stay because it works and the experience earns it. | 1 move-in A single extra qualified move-in a year can cover the subscription many times over. |
Across 44 operators and 287 communities, leads that score A move in far more often than leads that score C. Work A first, then B, then C, and every score is worth working.
What the FQL?
Find out, on your own leads.
Your free FQL Retro shows which families in your pipeline are financially qualified to move, so your team can be there for them. Results in days.
Get my free FQL Retro →