Lunch is on us. Register, and we’ll send your Uber Eats voucher.
Join the Lunch & Learn
Every workable lead gets an FQL™ score of A, B or C. Learn how sales and marketing teams use those scores to lift move-in rates, work the right leads first, target smarter and lower cost per move-in.
You leave knowing who your team calls first and where your next marketing dollar goes.
20 minutes, no filler
Easy as A, B, C: what each FQL™ score tells your team and how to work it
Sales efficiency: work A first, then B, then C, so rep time goes where move-ins are most likely
Smarter targeting: point ads and mail at the scores that move in, so spend follows the score, not the click
The move-in difference: Score A leads move in at about four times the rate of leads that score C in Life Plan, about five times in Rental, per lead worked
What to track: move-in rate and cost per move-in by score
Live Q&A, usually the best part
How the score is calculated stays inside SenioROI.
Who should be there
Sales and marketing leaders in senior living, plus anyone working leads day to day. Bring the whole team.
